Euclid – Typeface Mystery No. 1
More than three years after the release of their first typeface monograph, Swiss Typefaces is proud to announce the launch of a new book. “Euclid – Typeface Mystery No.1” was conceived and designed by Hubertus Design. The typographic tome of 264 pages is a feast for the eyes, built around a story that will send a chill down your spine.
For their second book, they invited Hubertus Design to work on the concept and art direction. The Zurich-based studio was given carte blanche for a book that would showcase the many facets of Euclid, our ultimate geometric sans typeface. And they lived up to their name as leading voice in innovative book design. They came up with an idea that transcends the expectations – including our own. You might assume that a publication devoted to a typeface was one big specimen. Like our previous “SangBleu Typeface: The King, His Court, The Explorer & The Gift”, the new book is so much more. “Euclid – Typeface Mystery No.1” is a multidisclipinary triptych, constructed from three main components that are skillfully interwoven with each other: At the heart of the book is “A Snippet of the Clear Night Sky”, a mystery novel that Matthias Michel has authored specifically for this purpose. Hubertus Design brought in Matthieu Gafsou. The Franco-Swiss artist contributed “Eerie Indeed”, a series of photographs that augment the book with a rich pictorial layer. And then there’s the Euclid Typeface, which is used to set all text. The combined outcome is just as beautiful as it’s disturbing, and a creation that we find difficult to categorize.
Two versions of the book exist. The Standard Edition can be had for 50 CHF. The Ultimate Edition is a limited run that will be sold at 200 CHF and that includes both the book and the typeface: each copy of the Ultimate Edition comes with a gift card hidden somewhere inside the book. Once you’ve extracted it (surgical equipment required), it will allow you to download the complete Euclid Typeface for free. That’s 5 collections with 54 styles, to the value of 405 CHF. In other words, you’ll get the fonts for half the standard price – and the book on top!
Fonts: Euclid Circular A, Euclid Circular B, Euclid Square, Euclid Triangle, Euclid Flex and Euclid Stencil (designed by Emmanuel Rey / Swiss Typefaces)
Euclid Mono Vanguard (designed by Emmanuel Rey, Quentin Schmerber / Swiss Typefaces)
Font Engineering: Christoph Koeberlin
Concept & Art Direction: Hubertus Design (Matthias Michel, Jonas Voegeli, Lea Fischlin, Kerstin Landis)
Typeface descriptions: Florian Hardwig
Novel: Matthias Michel
Photos: Matthieu Gafsou
Illustration Cover: Noah Scalin (www.noahscalin.com)
Print / Binding: Musumeci S.p.a
Cover material: Cloth Balatex Imperial 4440
Paper: Munken Polar Rough/Maxi Satin/Prolight
Reproduction pictures of the book: studio GG58
Hardcover, 264 pages, 24.5 cm x 31.5 cm